"Makeup You Can Sleep In" is Keeping Me Up At Night

Youthforia - you've entered a new shark tank.

Oct 09, 2023

∙ Paid

For those who are not as terminally online in beauty internet as I am, you may have missed the latest debacle and are not experiencing beauty-criticism insomnia. You are blessed, and I am jealous of you - but I digress. There is a newer brand called Youthforia that claims to be “Makeup You Can Sleep In” and is famous, mostly, for the founder pitching on…

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