"Functional" Fragrance is Ancient, and Political
As the actress Gina Rodriguez once wrote, "mama, let's research!"
The very cool writer
was riffing on functional fragrance in her newsletter recently and the fact some new woo-woo wellness brands are trying to position the term “functional” fragrance as a new thing. I wanted to explain why this isn’t new at length - for Ochuko, whose newsletter I adore, but also for all of you who a…Keep reading with a 7-day free trial
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